H0H 0H0 was chosen for this special seasonal use

"I'm going to work so that it's a pure guts race at the end, and if it is, I am the only one who can win it." Aki Sinkkonen at the University of Helsinki in Finland thinks the belly button, aka the umbilicus, serves a greater purpose than mere cosmetics: It may be an indicator of mating potential in fertile women.
Under international law, no country currently owns the North Pole or the region of the Arctic Ocean surrounding it. The five surrounding Arctic states, Russia, Canada, Norway, Denmark (via Greenland), and the United States (via Alaska), are limited to a 200-nautical-mile (370 km; 230 mi) Exclusive Economic Zone around their coasts, and the area beyond that is administered by the International Seabed Authority.

A blog written by someone in the audience quotes me as saying that someone made US$1.7Million selling virtual shoes.